up! Magazine Statistics
Circulation
| 1.4 million WestJet guests/month | |
| Issues per year | 12 |
| Distribution | 2,600 flights per week |
Reader profile
| Male | 55% |
| Female | 45% |
| Ages 35 – 54 | 44% |
| University educated | 62% |
| Earn $80,000+ annually | 47% |
Source: Leger Marketing Readership Study, June 2009
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