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Our Process

We monitor our performance and your satisfaction by utilizing RedPoint’s proprietary Custom Content Development Process, which has been engineered for all RedPoint clients. A full staffing complement would oversee the entire project from beginning to end. RedPoint has a full complement of writers, freelance photographers and illustrators and that would be at the disposal of both the editor and the art director who would be assigned to this project. Our process is as follows:

1. Learn about your organization

  • Investigate your current business goals
  • Research competitive landscape
  • Analyze customers as potential readers/content users
  • Present and recommend a template and creative brief

      RESULT: Customer-focused content strategy

2. Identify the scope of the project

  • Develop production schedule and select media platforms for content delivery
  • Finalize template and creative brief
  • Develop and obtain your feedback on editorial lineup
  • Specify necessary technology

RESULT: Customer-approved communication program plan

3. Create the project

  • Finalize project architecture
  • Write, produce and edit content
  • Develop art and layout
  • Produce first version of project

RESULT: Pilot project completed

4. Deploy the project

  • Review inaugural project with your team
  • Gather feedback and assure quality
  • Launch ongoing program

RESULT: Customer-focused communication strategy

5. Assess the program

  • Analyze project results
  • Renew goals
  • Implement refinements

RESULT: Optimized ROI for RedPoint clients

 

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