up! Magazine
RedPoint and WestJet joined forces in 2004 to provide travellers with an engaging in-flight publication. The airline’s former magazine was not generating the reader interest and advertising revenue that the company expected. A fresh, redeveloped magazine was needed, and up! magazine took flight.
The Results
RedPoint provides an in-house editorial and design team to breathe creative life into WestJet’s publication, which delivers North American and Caribbean-focused content to 1.4 million travelers every month.
Found in the seat pockets of every plane in the WestJet fleet, up! magazine celebrates the joy of travel and discovery, and the pursuit of value on the road.
And upmagazine.com connects WestJet guests with the latest hand-picked destination information 24 hours a day, seven days a week, including:
- Travel stories
- Contests
- Destination advice
- Interactive blogs
All of this is linked from WestJet.com which generates more than 2.8 million impressions each month.
“At WestJet we choose to work with partners who share our core values and our cost-conscious operating philosophy. We are unwavering in our goal toward being the best in the world at customer service, and we strive to provide memorable journeys for our guests and our people. Successful partnerships with like-minded partners such as RedPoint Media and up! magazine help us reach these goals.”
Richard Bartrem
Director
Brand and Communications
WestJet Airlines, Calgary, AB
