YMCA Calgary - Y Magazine

After studies showed that many of its members were unaware of the multitude of programs offered by the organization, YMCA Calgary partnered with RedPoint Media to produce Y Magazine.

Distributed twice yearly with 28,000 copies per issue, Y Magazine reaches members through YMCA Calgary locations and by mail.

The Results

Following the second issue of Y Magazine, the YMCA board of directors was so impressed with the results of the publication, it decided to include its annual report with Y Magazine, thereby saving thousands of dollars in additional print costs.